✕ Don't close the gap
How Enclave Is Made
Brand Guide
Everything required to represent Enclave well — what the firm is, how it sounds, and how its marks are used. Read this before producing anything that carries the name.
01 — Foundation
Who we are
Enclave Private Wealth is an independent Canadian investment firm. We serve a deliberately small number of families and entrepreneurs, and we keep it that way by design — relationships built carefully, over long periods, with the same people.
We are registered with the Ontario Securities Commission as a Portfolio Manager and Exempt Market Dealer. We are not a bank, and we are affiliated with no fund manufacturer. We answer to the clients we serve, and to no one else.
We manage our clients' capital as we manage our own, because we hold the same positions ourselves. That is not a marketing point. It is how the firm is built.
The name
An enclave is a protected place, set apart. The word is a commitment, not an image: capital stewarded with discipline, kept clear of the noise, held to the standard we apply to our own.
Private wealth, personally managed.
What we are
- An independent firm, owned by the people who run it
- A Portfolio Manager and Exempt Market Dealer
- A co-investment practice — we hold what our clients hold
- Small by design, and intent on staying that way
What we are not
- A fintech. We do not democratize, disrupt, or simplify.
- A retail brokerage. We do not push product.
- A bank division. No approved list, no parent institution.
- Urgent. Scarcity tactics are beneath us.
02 — The Voice
How we sound
Our clients have been pitched to for decades; they detect a sales script within a sentence. We speak with the quiet authority of a firm that does not need to raise its voice. How we sound is not a style we adopt — it follows from how the firm works.
Measured
We don't rush — in writing or in counsel. A sentence earns its place the way a decision does: only when it's needed.
Protective
We write as a firm that guards its clients before it grows, because that is the order we keep — not a posture put on for the page.
Peer-to-peer
We speak to equals, because our clients are. We assume intelligence rather than explain down to it.
Inviting
We invite rather than sell, because the firm is built that way — relationships begin by introduction, not pursuit.
Restraint
We don't deal in urgency, superlatives, or promises about returns — that is the register our clients have spent decades tuning out. Plain words do most of the work; where a precise term is needed, we explain it rather than hide behind it. The measure we hold to is a quiet one: would a private banker at a top-tier institution say it this way?
The words we reach for
| We say | Not |
|---|---|
| Capital stewardship | Money management |
| Co-investment alignment | We eat our own cooking |
| Invitation to connect | Book a call / sign up |
| Selective client relationships | Limited spots available |
03 — The Mark
The Carved Trilithon
Two standing stones and a lintel. The uprights are growth and preservation — the two ends of the barbell we build portfolios on. The lintel is strategy, spanning them. Stand the barbell on its end and it becomes a gate: the way into a protected place, which is what an enclave is.
Each of the three stones is dressed to a taper. The lintel narrows onto the posts; the posts widen into the ground.
Two stones and a lintel: a gate into a protected place.
- 3 gaps — lintel depth
- 16½ gaps — post height
- 5 gaps — doorway width
The gap is the mark
The space between the lintel and the posts is what makes this three stones rather than a table or the letter π. No printer, embroiderer or engraver may close it — if a process can't hold the gap at the size asked, the mark goes larger or doesn't go at all.
One drawing
The mark is never redrawn, stretched, outlined, rotated or rearranged. The same drawing is used at every size, down to the favicon — there is no simplified small version. Always work from the supplied SVG.
04 — Logo & Usage
The lockups
The horizontal logo is the everyday signature — use it wherever there is width. The stacked logo is for square spaces, and is the only lockup that carries the tagline, Private Wealth. The mark stands alone only where space demands it: app icons, favicons, avatars, and objects such as the engraved tumbler.
Enclave lives on paper: gold mark, ink word. The mark stays gold — or all one colour in a one-colour version — and the word is never set in gold on paper. One logo per surface: never the mark beside the full logo.
Primary — horizontal
Stacked, with tagline
Mark centred above the word; tagline spread to the word's width. For square spaces and first introductions.
The badge
One flat colour — Lintel Gold on paper. Its lettering and rings are set by measurement; never adjust them by eye. A “Since 2006” version is in the package.
The mark alone
Where the name is already present or space won't allow it. App icons and favicons sit it on paper, not ink.
Clear space & minimum size
Clear space
Keep a margin of one cap height — the height of the E in ENCLAVE — on every side. Nothing enters that zone: type, rules, image edges or other marks.
Minimum size
Horizontal logo: 120px on screen, 30mm in print. Stacked: 90px / 22mm; with the tagline, 160px / 40mm. Below that, use the mark alone — never smaller than 16px / 5mm tall.
What not to do
✕ Don't stretch or distort
✕ Don't recolour the mark
✕ Don't put Enclave on black — black is Reserve's
Nor rotate, outline, add shadows or effects, or rearrange the mark and word.
05 — Downloads
Logo files
Enclave logo package. Mark, horizontal and stacked logos, badges, app icons, favicons and patterns — master SVG, transparent high-resolution PNG, and the one-page brand system. Lettering is outlined; no fonts required.
SVG is the master format — sharp at any size, correct for web and print. Use PNG only where SVG can't be placed, such as email signatures or some slide software. Never use JPG for the logo. The package also holds one-colour white and reversed files; Enclave materials don't use them.
06 — Colour
The palette
Paper is the ground, ink is the type, and gold belongs to the mark. Black is reserved for Enclave Reserve — the core brand never sits on it.
Brand colours
07 — Typography
One typeface, one lettering
Newsreader sets everything we write — headlines, body, and labels alike. A single serif, used across its weights and its italic, gives the brand the unhurried, editorial register of a printed letter rather than a brochure. Italic carries emphasis; uppercase carries labels.
Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 & ., — “ ” ‘ ’
Newsreader — variable, 200–800, roman & italic. Old-style numerals by default.
The logo lettering
The word ENCLAVE is Cinzel 600, widely tracked, with one custom letter: the A's crossbar is raised to the height of the E's middle arm, so a hidden lintel runs through the word. That A appears wherever the lettering does — wordmark, tagline and badge. The lettering is outlined in every logo file; never retype it, and never set Cinzel for running text.
The scale
Display
.display
Personally managed
Heading 1
.t1
Who we are
Heading 2
.t2
The whole picture
Heading 3
.t3
Co-investment alignment
Lede
.lede
An independent Canadian investment firm.
Body
body
We manage our clients' capital as we manage our own, because we hold the same positions ourselves.
Label
.label
Independent Private Wealth
08 — Pattern & Imagery
Stone, and restraint
The pattern comes from the mark. It is always Limestone on paper, always quiet, and never the subject of the page.
Stone circle
A ring of small stones with the mark at its centre — the circle is the wall; the mark is what it protects. Limestone at 8–12% on paper, always cropped by an edge, with copy kept off its centre.
Copy sits clear of the circle's centre. The pattern is felt more than seen.
Photography is sparse — at most one photographic band per page. The house grade lives in the system, not the files: any image inherits a muted, warm treatment, so photographs read as printed plates rather than stock.
Avoid the obvious tropes — handshakes, coins, charts, skylines of glass towers. Reach instead for restraint: landscape, architecture, material, light. Portraits sit in a 4:5 frame, cropped to the upper body, with the same muted grade. Photograph real objects — never mock-ups showing an older mark or another maker's logo.
House grade
Photographic: saturate(0.62) sepia(0.08) contrast(0.97). The paper grain — a fine fixed noise — sits over the whole page so the ground reads as stock, not a hex value.
09 — Enclave Reserve
The family office, on ink
Enclave Reserve is Enclave's family office. It uses the Carved Trilithon unchanged, adds RESERVE after a fine gold rule, and lives where Enclave doesn't: on ink.
Gold on black, black stock, gold foil, dark screens. The one-colour ink version is only for documents that must print on white — forms and regulatory filings.
- Always “Enclave Reserve” — never “Reserve by Enclave”, and never “Reserve” alone in a logo.
- The seal is for ceremony — invitations, welcome packages, the annual family review, foil, emboss and wax. Never in a website header or email signature, and never under about 20mm across.
- “Family Office” is added only where the reader won't already know what Reserve is.
- The app icon and favicon are Enclave's — Reserve doesn't have its own.
- Foil: ask the printer for a warm gold, not a yellow one.
Enclave Reserve packages. Horizontal and stacked logos, with and without “Family Office”, and the one-page Reserve guide. The seal comes separately, in SVG, PDF, EPS and PNG across four colourways, for printers and die makers.